Join the joy ride!

Now you can travel in autorickshaws watching advertisements.

Wondering how? Ginger Red, a city-based advertising firm, has come up with an innovative idea to install LCD players in autorickshaws plying in and around the city. It has already installed 50 autos in the city with the player mounted on a stand.

The player is capable of playing video as well as still advertisements but due to government restrictions there will be no sound. The 7’ TFT LCD screen supports video and picture file format and will play funny videos. Every seven minutes advertisements will be displayed in different formats. Along with the ads of products and services there will be some entertainment ads.

Ginger Red claims this form of advertisement is being introduced in India for the first time and has the maximum reach. It is planning to introduce 300 more autos with the player by next month and hopes to have a minimum of 1000 autos by October. According to statistics, each auto carries about 120 people a day and the firm claims the ads will have an unparalleled reach.