Depicting the plight of streetchildren

HYDERABAD: Moved by the pathetic condition of streetchildren, a top-notch advertising professional has decided to do his bit by spreading awareness among the public on the importance of child education. PC Dorai Swamy, managing director of Touchstone Advertising Private Limited, has produced and directed a four-and-a-half-minute short film which captures and highlights the plight of underprivileged children in the state.

The movie, titled `Bhavi Bharata Bhagya Vidhatalu’, was released on Monday by State Human Rights Commission chairman B.Subhashan Reddy who lauded Dorai Swamy’s intitiative. ``Nowadays children can be seen working as farmhands, as mechnics, servants, hotel workers, etc. Dorai Swamy has tried to capture all these real forms of child labour in his movie and sent out a strong message. “I wish more such ventures come out and wish this movement a success.’’ he said.

“Child labour is an offshoot of lack of education.

Education is very important for a child. Realising this, Parliament passed the Right to Education Bill in August 2009. The Act, which came into force on April 1 this year, has the objective that children aged between 7 and 14 years should be in school,’’ Reddy said and felt that for translation of this law into practice the cooperation of citizens was needed. Dorai Swamy, who had worked on the movie for three months, hoped the message of the movie would penetrate the society. ``I undertook this project as a responsibility. Poverty is the main hurdle for street children getting educated. I will therefore be glad if any family sends these children to school,’’ he said and appealed to all citizens to join their wards in schools and make child education a mass movement.